NFTs also have the potential to impact the way artists and stars build relationships with their fans by enabling them to release exclusive collections that can be collected when fans interact digitally with their idols, much the same way that autographs are used to record real-world encounters! Rick and Morty creator Dan Harmon’s new show, Krapopolis, is said to be curated entirely on blochchain and will feature its own marketplace for trading NFTs based on the show. While we have mostly seen them used to enable the sale of digital artwork, we will increasingly see them used for everything from IP management to selling content based on shows. And the media and entertainment industry is certainly not immune to their potentially transformative impact. Non-fungible tokens – blockchain-dwelling certificates used to record the ownership of digital assets and enable “unique” digital content – are controversial but undeniably revolutionary. However, as well as new collaborative ways to experience old entertainment forms like movies and music within online environments, the metaverse will make entirely new forms of entertainment a reality, such as exploring virtual environments – Disney have announced plans to create a metaverse theme park, for example. Streaming services including Hulu and Disney Plus already include “watch party” functions that let you share movie time with groups of friends, wherever you are in the world. While the metaverse may not be quite reach Ready Player One levels of sophistication by 2022, it’s going to be increasingly become the venue where we share entertainment experiences with friends from the comfort of our homes. This heralded the emergence of the metaverse – online, persistent, and interconnected digital environments where we can meet to socialize, work, and, of course, be entertained! Metaverse performances such as concerts by Ariana Grande and Bruno Mars that took place last year inside the online game Fortnite are just a glimpse of what is to come. Virtual events, performances, and shows have all grown in popularity while much of society has been locked down or restricted in how often we can leave our homes. So if a service knows that we tend to gravitate towards romance, then when we preview a movie that contains action and romance elements, we’re more likely to see snippets of scenes featuring romantic elements. AI is also used in content automation, for example, to generate snippets of movies or music that are most likely to appeal to us for use in previews and thumbnails.
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